If you are like the majority of business owners, you are probably investing a great deal of
social media efforts on popular mediums like Facebook and Instagram. But what if we tell you there’s another unique and exciting, often untapped, advertising platform that you can capitalize on to achieve your marketing goals?
Yes, that’s Pinterest!
Imagine the potential of a platform that merges the search intent with visual content, allowing businesses to get in touch with consumers at various phases of the buyer journey. That’s what, in essence, Pinterest advertising offers! It enables businesses to showcase their ads to users who are searching for products or services or even to those who are idly surfing their feeds.
The visually-driven user interface of this platform makes it a valuable medium for businesses looking to strengthen their advertising strategy. Perhaps that’s the reason why most well-recognized brands cash in on this dynamic platform to set up their ads and run campaigns.
If you’re new to Pinterest and unsure about how to advertise on Pinterest, no need to sweat. We have created a step-by-step guide for creating your Pinterest ads campaign. This guide has been created after interviewing digital marketing experts from the top digital marketing agencies in Dubai and abroad.
So, without further ado, let’s begin.
A Step-By-Step Guide to Set Up a Pinterest Ad
While creating Pinterest ads may seem a bit daunting at first glance, you don’t have to worry, though. We will walk you through step-by-step how to advertise on Pinterest to make it easy for you:
- Set Up a Pinterest Account
Of course, without having an account, you can’t possibly create Pinterest ads. So, the first step involves setting up your account. If you have a personal account, consider converting it into a business account. Or, you can also set up a new business account. Doing the latter will allow you to enjoy the advanced features typically designed for business profiles.
- Create Pinterest Tag
Do you wish to evaluate actions taken on your site by the visitors once they see your ad?
Well, you can do so by creating Pinterest tags. Pinterest tags are a piece of code on your site that you can set up by heading over to Pinterest ads manager.
This way, you can determine whether the audience is signing up for your email newsletter or making any purchases. Monitoring such actions helps you refine your ad campaigns.
- Identify Your Campaign Objective
The best part about Ads Manager tab is it offers profile owners with a variety of ad objectives to choose from. It could include brand awareness, traffic, conversions, video views, app install, etc. So, your next step is to choose the one that best suits your goals. For instance, for a SPC flooring company in Dubai the core objective of the campaign would be to boost sales volume by generating more qualified leads.
This will help Pinterest decide how to best deliver your ads to your target audience and ensure its maximum effectiveness. Apart from defining the campaign’s purpose, this step is also crucial in helping the platform define the charges of your ads.
- Define Your Audience
Once you have set up your campaign objective, Pinterest will take you to the targeting criteria tool. This step is crucial as it helps you define your target audience, so you can reap the maximum benefits from your ad.
Pinterest’s targeting criteria tool is based on several factors, such as demographics, interests and keywords, etc. Thus, be careful when setting up the targeting criteria to ensure your ad reaches the maximum targeted audience.
- Allocate Budget and Schedule
Now it’s time to set up the budget of your Pinterest ad. Ask yourself, how much you are willing to allocate funds on your ad campaign to achieve your goals. You can define the amount you are willing to contribute daily or choose a lifetime option.
That’s not it, though! You also need to schedule the time duration you wish to run your ad on the platform. Pinterest offers different options to businesses when it comes to the duration. For example, you can choose whether you wish to run your ad on specific dates and times or run it continuously.
- Track and Optimize Campaign
Once you have followed the above steps and set everything according to your goals, you are ready to launch your ad campaign!
But your game doesn’t end here. Keeping a close eye on your ad’s performance and optimizing whenever needed can take your campaign to the next level. After all, you don’t wish to throw your money in waste.
Pinterest offers a range of analytical metrics to help you understand your ad’s performance, including number of clicks, number of impressions, number of saves, total amount spent, CPC/CTR/CPM, and much more. Based on the information gathered with these metrics, you can refine your ads strategy.
Final Words
Pinterest provides a dynamic and unique opportunity for businesses trying to reach a wide audience. Whether you wish to increase traffic, boost conversions, or enhance brand awareness, the platform offers various tools and resources that help drive meaningful results.
However, as with any other marketing endeavor, continuous monitoring and optimization is the key to attaining success. It’s crucial to experiment with new concepts and stay abreast of the latest platform changes while keeping tabs on the analytics of ads campaigns. Figure out what works best, what doesn’t, refine your optimization strategies, and you will be well on your way to take Pinterest by storm.
Nevertheless, if you think setting up an ad on Pinterest is a challenging process, you can always get in touch with an experienced social media marketing agency which is well-versed in paid media efforts and helps drive promising results.
FAQs
Q1. How much do Pinterest ads cost?
There is no standard answer to this question. Pinterest advertising cost can differ based on several factors, such as targeting criteria, campaign objectives, and your budget. A good strategy is to start with a decent cost and go up depending on your Pinterest ads performance.
Q2. What are the optimal practices that lead to successful Pinterest ads?
There is a plethora of best practices that you can implement to make your Pinterest ads successful. For instance, you can include high-quality, visually appealing content, incorporate distinct call-to-actions, optimize ads for mobile viewing, and experiment with different formats. You can also enlist the help of the top digital marketing agency in Dubai, which knows the complexities of Pinterest and stays updated with the latest industry trends to set your ad campaign up for success.
!3. What are some of the benefits of Pinterest ads?
Pinterest advertising benefits businesses whose products or services align well with the user’s interests and needs. Some of these benefits encompass enhanced brand awareness, improved sales, increased site traffic, and much more. You can engage in social media marketing services to reap these benefits.
